Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”
– Diana Vreeland
Some quotes describe a situation better than anything else would. I felt the exact same way after I attended Day 5 of Amazon India Fashion Week (in association with Nexa Autumn Winter 2018) in Jawaharlal Nehru Stadium on 18th March. I had the extreme privilege to witness the PEARL PORTFOLIO- Future of Fashion, the massive event organized by PEARL ACADEMY in association with FDCI (Fashion Design Council of India) to showcase the talent of their graduating batch. This year they had over 400 students from across Delhi and Noida, including selected students from Mumbai and Jaipur, displaying their creations.
Pearl Academy is today widely acknowledged by the industry for preparing students with relevant practical and theoretical knowledge in various creative domains. The Academy offered this unique platform to its students, giving them an opportunity as huge as this. The official event was called PORTFOLIO, and I absolutely loved the theme- Future of Fashion. I was extremely intrigued by the scope such a theme presented and was not at all disappointed by the talent and creativity of the budding designers.
I was awed by the thematic inspiration each and every collection endorsed, coming from an individual interpretation of the theme and concepts. Every collection, I feel had a unique touch to it with a lot of thought behind every piece and its detailing. This year on Portfolio, these designers explored ideas of fashion sustainability, traditional Indian craft, fashion sub-culture, individual designing identity, which they synced with the dynamic nature of the ever-evolving fashion trends. I was mesmerized by the collection inspired by ‘The Black Swan’ created by the Final Year students of Fashion Styling and Image Design. The whole idea fused classic ballet with street play, combining issues of body positivity and gender.
I personally, also appreciated the script and direction of the collection based on the conceptualization of the topic ‘Fashion as a voice for Social Activism’, by two students from Fashion Media Communication. One could see the effort put behind choosing each fabric, form, and color, which went into the intricate details of the somber dance form climaxing with a contemporary breakout sequence.
Rajul Goldar, the winner of Max Design Awards 2017-18 for best ramp appeal, was seen promoting the non-cellulosic fabrics among consumers through his collection. His project signified inner beauty instead of the visible concept of beauty. Aiming to increase the demand for fabric which has been sourced from anything but trees, he designed his collection paying tribute to forests in his own way. I loved the concept and the idea behind this. Kudos to the designer!
Pallavi Yadav emphasized the idea of Afterlife; re-using beloved old possessions and designing without waste, Her collection showed the journey of uniforms worn by people, but with a story! The process of designing without waste or with pre-loved things is what caught the eye of Pallavi Yadav. Her collection tells a story where the garment is deconstructed and subsequently adorned with zero water embellishments. Later I came to know that Pallavi has been chosen to represent India at a week-long Sustainable Fashion Summit in Copenhagen, Denmark by the United Nations. A remarkable achievement indeed!
Bold. Free, Independent of all norms. All these adjectives describe Damanjeet Singh’s work which is inspired by Tawaif – courtesans of the Mughal era. The luxurious collection showcased voluminous silhouettes, detailing with delicate intricacies and above all an example of fine craftsmanship. The designs were inclusive of drool-worthy in quality in terms of fabric and my personal favorite- surface ornamentation
An event of this magnitude saw big names from the fashion and designing industry, as well as media, educational institutes including featured writers from all domains. Deemed a big success Pearl Academy Portfolio 2018, boasted of the presence of esteemed celebrity guests who made encouraged this fashion revolution- Gunveen from Zara; Neelanjan Ghosh, Head designer at Tarun Tahiliani; Designers Rina Dhaka; Abhijeet Khanna; Nitin Bal Chauhan and Sunil Sethi, President FDCI.
As an influencer and fashion enthusiast, this opportunity to witness the new wave in the fashion industry, which was frankly exemplification of the genius was awe-inspiring and honestly, has me excited and intrigued in equal measure to witness the revolution which will come of it. I deem Amazon India Fashion Week a huge success!
WHAT I WORE