LGKarSalaam, An Initiative by LG to salute the spirit of the Indian soldiers

New Delhi, January 15, 2018: Nation’s consumer durable major, LG Electronics India celebrated the 69th Republic Year of the country, with the launch of the #KarSalaam initiative solely dedicated to the Indian soldiers.

The campaign invited the whole nation to come forward and send their warm wishes to the Indian Armed Forces. LG Electronics India launched the same campaign in 2016 as well and contributed INR One crore to CRPF Welfare Fund. A Guinness record was also made for “the longest line of sticky notes”. These sticky notes were collected from across India where people wrote messages for our soldiers.

Through this initiative, LG salutes the soldiers’ spirit of selfless contribution and service towards the nation. Accordingly, the company will extend their support and solidarity to our soldiers who play a great role in ensuring that we lead a fearless and good life in the country.


Commenting on the campaign Mr. Rahul Tayal- Director Strategic Business said,

Last year’s response for Kar Salaam campaign was overwhelming. Continuing this great initiative, we would like to again invite people to express their feelings and gratitude for armed forces through digital and offline platforms. As a part of this nationwide campaign, LG Electronics will contribute a range of products to the martyrs’ families.

Mr. Amit Gujral, Head- Corporate Marketing LG Electronics India at the launch said,

We have received a tremendous response for #KarSalaam last year, wherein it truly touched peoples’ hearts.  This is a small step on behalf of LG for all those brave souls who are working extremely hard to keep our country and its citizens safe and secure. Kar Salaam is a platform to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for salutation and what could be a better occasion than this Republic Day. We invite everyone to pour their heart out and leave no barriers crossed to reach out to them. Let’s celebrate heroism, patriotism and a good life! #KarSalaam.

LG has reached out to citizens through radio, on-ground and digital communication to capture the video wishes of the citizens of India for the soldiers. They invited people through social media platforms and encouraged them to post their wishes for soldiers on #KarSalaam. LG also seeks participation from the families of the soldiers to send their heartwarming messages to their near and dear ones, who brave all odds to protect our country.

About LG Electronics India Pvt Ltd

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.

Thank you for reading. Let’s all support the #KarSalaam Initiative by LG and salute to our Indian Army.



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